Be Heard Through Podcasting | Tracy Hazzard | Incredible Life Creator with Dr. Kimberley Linert

 

Let Your Voice Be Heard Through Podcasting With Tracy Hazzard Incredible Life Creator With Dr. Kimberley Linert

What is the use of having an amazing product in your hands if it’s not out there in the marketplace impacting people? That is why it is important to get out there and let your voice be heard. One of the great ways to do that now is podcasting. Tracy Hazzard takes the hot seat as she joins the Incredible Life Creator with Dr. Kimberley Linert. Here, Tracy takes us across her creative journey, beginning with being a designer to growing her own podcasting company. She then shares some of the great opportunities in podcasting that you can take advantage of along with tips and tricks to grow and avoid podfading. Join Tracy with Dr. Linert in this episode to learn about podcasting, the mindset it entails, and more.

Listen to the podcast here:

My guest is Tracy Hazzard. Tracy is an Authority Magazine, Inc. columnist and host of four top-ranked podcasts, including Feed Your Brand, a CIO top podcast for entrepreneurs. Tracy helps major publications, sports stars, and entrepreneurial influencers brand cast their original messages to the world through podcasts, videocasts and blogs. Welcome.

Thank you for having me.

Thanks for being here. I know you are multitalented. I’m excited to have you here. My show is a little bit more personal than business.

As they say, business is personal. We’ve had to get raw and personal, especially when you’re out there podcasting. You’re putting yourself out there all the time. Sometimes, personal things creep in and you don’t realize it when you’re podcasting. That’s what happens to me sometimes. I remember when we did our first podcast years ago. We were talking about ordering ice cream from a service. There was this great woman who made some amazing homemade ice cream. She had brought it to my brother-in-law’s birthday and it was fabulous. It was so good. I was dying for some and she couldn’t get a dairy license. A dairy license was harder to come by in Orange County, California than a liquor license. She couldn’t get a dairy license, so she was trying to figure out alternative ways to start our business.

If you're in business with your partner, who is not aligned with your vision, it becomes very stressful on your relationship. #IncredibleLifeCreator #DrKimberlyLinert #podcastinterview Click To Tweet

One of them is she would put up these Facebook flash sales of whatever. She’d go to a commercial kitchen, she’d make her ice cream and then whatever date or whatever it was, she’d come back and she’d say, “It’s ready. These are the flavors.” You would basically say, “I want a pint.” She shows up at your house and you pay her or you PayPal her and she’d show up and deliver it to you. I’m telling this story because it’s a business lesson, but it’s also something personal because I love ice cream. It’s one of my favorite things. The message came back from my audience. They were like, “You didn’t tell us what flavors you ordered. Shame on you. You didn’t give us enough personal information.”

What flavors did you order?

At that time, it was salted caramel, which is my thing back then. That’s all I could eat. I would try it everywhere. I’m sure that’s what it was. Doesn’t that sound good now? It’s so hot here.

I’d like to start from the beginning. Many times, we look at people and go, “How did they get there?” You’re doing all these many things, wearing so many hats. Tell me a little bit about where you grew up and how your family was. I know you didn’t start out podcasting. You were doing other things first. Tell us a little history about you.

Be Heard Through Podcasting | Tracy Hazzard | Incredible Life Creator with Dr. Kimberley Linert

Be Heard Through Podcasting: When you and your partner are both in the business together with the same personal and business goals, then it becomes easier to be in alignment with the decisions you make as a company.

 

I grew up in an interesting household. My mom is an artist. For only the last couple of years, she has been showing her art. She got accepted into a gallery for the fall. It’s a big deal to her that the business side is starting to come in. She was a fine artist and a craft artist for most of my life. My dad is an engineer and he used to run multibillion-dollar projects around the world for an oil and gas company. We did a lot of moving. Early on, we were on some job sites and things. I lived in South Africa as a child at the height of apartheid in the late ‘70s. I got to see the world in a different way. My dad was also a huge reader. He still is in his retirement. My love of literature came from that early on and the perspective view that he gave me that has served me well through my entire life is this idea that you can’t have one source material. History, literature, all of those things bring us perspectives as to what was going on in a time and age and what’s happening.

When we read something, we take it as the answer and the only thing, that’s a huge mistake. He brought me this idea of like, “If you’re going to research something, you’re going to read about something, you’re going to learn about something, whatever it might be, if it’s for fun or it’s for work, you’re going to read five things.” You’re going to read totally different with pieces of a viewpoint and start to get a bigger, broader perspective on it. It has served me well through my entire life. Having that idea that there isn’t one answer. You read a book and you’re like, “That’s the answer. I’m doing it.”

No. I want to see that bigger picture of things. That’s always given me my start, but I’ve had this treading between the technical and how-to worlds and having an artistic vision and innovation side to the way that my mind works. Those two things have a wonderful balance and I am grateful to both of them for bringing that into my life. It ended up with me heading into art school. My father was not too happy about that one. The funny story about that goes was that I was applying to Brown University. It was one of the many schools I was going to apply to and I wanted to leave Orange County, California and go as far East as possible back to where I was born and where my family was from.

I wanted the weather. That sounds an eighteen-year-old thing to say. I want to go to where there’s seasons. I go all the way across the country and where we’re checking out these schools and we’re on a tour. Brown University is up on the hill in Providence, Rhode Island, and a little bit farther down the hill is the Rhode Island School of Design. My mom’s dream would have been to go to that art school. It’s the Harvard of art schools, so it’s a big deal. To her, that was the thing. She wanted to go on the tour of it. She’s trying to convince me as we went on our tour at Brown and she says to me, “RISD is right here. Why don’t we check it out?” I say, “Why would I ever want to go to art school?”

There are products that are worth moving forward, and there are ones that are not. #IncredibleLifeCreator #DrKimberlyLinert #podcastinterview Click To Tweet

Lo and behold, I get wait-listed at Brown. I don’t get in early decision and I am frustrated. After talking with some counselors and everything, I decided what I wanted instead of to go to journalism school was instead to get the art background and the graphic design. If I wanted to go to have a graduate degree in Journalism, I could do that at that point. I applied to art school after having seen it. I went to school with never having visited the campus because I was such a dumb teenager. I was obstinate and stubborn, but that’s how it happened. I met my husband on my first day of college, so that’s nice too. He was in Industrial Design and I was in Textile Design, eventually. When you’re in your freshman year, you’re in the general art degree. He insulted me on my first day of school. We became friends and then more than that and we got married before we even graduated. We got married the January of our senior year.

How long have you been married?

Twenty-seven and a half years. We have three daughters. They are 24, 10 and 5. My oldest works with us in our business. She is our champion of order and reason. She does all our COO things and manages our 50 employees worldwide and keeps us aligned and does all kinds of our automation and systems. She got a lot more of that side of my dad.

How does that work working with your husband? Some people would say, “I’d want separation some of the time.”

Be Heard Through Podcasting | Tracy Hazzard | Incredible Life Creator with Dr. Kimberley Linert

Be Heard Through Podcasting: If you don’t start talking to people, vetting your ideas with the right audience, and have an audience connection, then you actually wouldn’t be successful.

 

The thing is that for us, a lot of times it doesn’t feel like work. For us, it’s a passion. It’s wanting to have impact. It’s a mission. It’s us moving forward. We’ve been working together on and off for many years. The first couple of years was the only time that I definitely wasn’t working with him in some capacity. We love it more than we don’t. For us, it works out well, but we also have different jobs and different minds. That’s what people don’t understand. Not we’re a duplicate of each other. We’re completely different. I’m always out there out front doing interviews and being on stage and doing those kinds of front level things. Tom is great behind the scenes doing the tech and the innovation and talking with potential clients. He’s great with sales. There’s a different model of where we fall into our skillsets.

I travel a lot. We don’t spend all day every day working together as most people think. It doesn’t work like that. It’s nice to be aligned. This is the part that most people don’t understand. If you’re in business and your partner, your spouse, your significant other is not aligned with that business vision, it becomes stressful on your relationship. When you’re both in it together and you have the same personal goals and the same business goals, I think it makes it easier for us to be in alignment with the decisions that we have to make as a company.

I know you enjoy what you do, but what about family time or how did you cut back?

I will be honest with you. Our daughters complain that we talk too much business. Over the years, we haven’t done this. We’re not allowed to talk about business after 5:00 PM because sometimes after 5:00 PM, that’s the first chance I’ve got to get off a phone call and say anything to them. We don’t necessarily want to cut that off, also, because most of our business relies on us being innovative and creative. What problem are we going to solve? That doesn’t have a timeline. That doesn’t work from 9:00 to 5:00. The creative process takes what it takes. Sometimes it takes collaboration and communication. We’ve learned not to cut that off, that it hurts each other.

The sooner you make an audience connection, the better products and services you can design for them. #IncredibleLifeCreator #DrKimberlyLinert #podcastinterview Click To Tweet

We are careful. Once I had a headache and I was overwhelmed and exhausted. There’s no go timeframe. We’re sensitive to how we feel about it. Tom is also not a night person. Having a conversation with him at night is not a great idea. Having a conversation with me at 6:00 AM is not a great idea either because I’m a little bit grumpy. You come to find those balancing things over time of where we’re okay with that, but it does stress the kids some that we talk a lot about business, but they also understand and respect what we do. It is who we are. It’s what we’re about. It’s what we’re building.

They’re in support of that, but they also need their one-on-one time. Every night, I always read to them when they go to bed. I put them to bed whenever I’m in town. It’s our time. I know it’s going to take 30 minutes. It’s not going to be a fast thing. I’m never going to rush that because that’s their time. That’s the specialness they expect from me. You’ve got to give something that’s 100% of you. There’s no phone, there’s no other thing going to infringe on that timeframe. I’m either here and I’m doing that or I’m not, and I’m away. They respect that because when I’m there, I’m present.

You mentioned something about how creative you have to be. Talk to me about creativity and how that gives you fulfillment and how that plays in your life.

For some people, it can be a curse because you’ve got this creativeness running in you and you’re always on the new idea, the next new thing. My friend Penny Zenker, she calls it squirrel. You’re on your next new squirrel, whatever that is. We’ve learned over the years as being designers that there are products that are worth moving forward and there are ones that are not, and everything has a criteria. Shutting down the creative process with, “I’ve got too much on my plate,” it doesn’t vet the good ideas. We find it important in the creative process to talk about them. Do we shelve them? Yes. A lot of times we shelve them to come back to them.

Be Heard Through Podcasting | Tracy Hazzard | Incredible Life Creator with Dr. Kimberley Linert

Be Heard Through Podcasting: If an idea is just an idea and not a solution to something, then it’s not viable of being something worthy of your attention.

 

A lot of times we come back to them because they are right. They’re worth pursuing. They’re the next great thing that we could be working on. They keep us in continual growth. They also accelerate the growth for us to be able to move those ideas forward. Sometimes they’re little things. Sometimes it’s as simple like, “We need to change this process because we’re repeating tasks.” You can apply your creativity in a small way or you can provide it like, “Our whole business needs to take a shift.” It fuels me because I cannot shut that down. It is who I am. I’m a conduit for ideas and for creative vision. Putting myself into a position where I’m allowed to do that and it’s accepted and it’s what is driving the company to grow it is important. It’s important to do what fuels you as a part of it rather than having the business drain you.

Do you have certain rituals or ways that you go into that creativity? I know some people have some think time every day.

I don’t have it quite like that. I write a column for Inc. Magazine, as you mentioned early on. One of my first few interviews was with John Assaraf. He’s renowned for unblocking your mind and letting that intuition flow and all of those things. I asked him this question and I said, “John, there’s something wrong with me. I don’t meditate well. My mind is always noisy.” He says to me, “Do you hear your ideas?” I said, “Absolutely. They come out of me. I can’t help it.” He said, “That’s okay. As long as you’re hearing above whatever noise that’s in your head, whatever that is, that’s your processing. As long as you’re recognizing that it’s popping up for you, then you’re okay with whatever you’re doing.” For me, my brain has a lot of white noise. It’s a lot of things that is processing at any given time and going on. When it’s ready, that idea will percolate to the top and it will come forward to me. It’s important to make sure that does happen. What I do is try to reduce some of the extraneous stresses. For instance, for me, I’m a responsive person.

I like to make sure that I’m on top of my email, that I haven’t missed anyone, that I’ve responded back. If I say I’m going to refer people, I want to make sure I’ve done it. I’ve got a lot of to-do lists and things like that. It’s hard to clear a to-do list. The point of it is it never ends. What I do have is some processes where I file things. If I’ve got an email inbox in the morning, by the end of the day, everything has gone out of my inbox. It might pop in again the next morning because I set it to respond back and send it back to me in eight hours or something, but I clear it because it’s clearing your mind.

Getting started is more important than anything else because you will get feedback. #IncredibleLifeCreator #DrKimberlyLinert #podcastinterview Click To Tweet

When I shut down my email, there is none of that active in my mind anymore. It will be passive at that point. The reminder is going to come. I do not have to think about remembering that actively. That’s part of the way that I do it. My to-do list is that. It’s a constant list of I’m writing it down and taking it out of the noise in my head. For me, that’s how I utilize them. That has served me well because it’s opened that up. Since I met with John that first time, I have learned how to meditate. I’ve learned how to sleep better, which is what meditating gave me was a whole better night’s sleep. When you sleep better, you have better ideas. That helps your ideas have an opportunity to process or the problems that you’re trying to solve. If an idea is an idea and it’s not a solution to something, to me, it’s not as viable of being something worthy of your attention when you’re building something a big business.

I know that you and your husband have created many products. Do you have 1 or 2 that were your favorite or something that gave you that spark or that’s like, “This is the best?”

We’re proud. We designed an office chair that has been in Costco for quite some time now. That is a platinum record in the product world. You sold $20 million of the product a year, year in and year out. We don’t still make money on it. It already aged out of our royalty agreements and all of those kinds of things. I’m proud that I made something that lasted that long because it says that I designed something timeless. I designed something that people are utilizing and they took it out for six months and brought it back because people demanded it. When something like that happens, you know you did a good job. Every one of the stakeholders involved were happy with it. The consumers were happy. The retail buyers were happy. My client was happy and the manufacturer must’ve been happy too because they held the price as long as they did.

All of those things worked in everyone’s favor. That’s when I feel good about something. I don’t love the idea that I’ve designed so many products that are disposable. I’ve always tried to make them have a lot more life to them or hand me down or having something like that. That’s been important to me. The reality is that my livelihood was based on consuming products and designing for that consumption world. I didn’t do consumables. It’s a little bit different, but designing into products that you might put in your home and other things. The fact that they may have ended up in landfill disappoints me. I was happy to leave that, but we did about 250 products in ten years. We did a lot of products that you bought every single day at your large superstore somewhere. I occasionally see them on people’s video or other things and I think, “I did that.” We saw our chairs. We’re at a Mars station. Not actually on Mars, but one of those simulation stations. Our chairs were all in their facility. They had special casters though, I’m sure, because they needed a non-static environment, but I was like, “How cool to be in a space station.” I loved that.

You moved on and you started podcasting and you’ve been successful at it. Now you’re teaching and training other people. You have services for that to help people get their voice out. How important is it for people to be heard and seen and get out into the marketplace?

This is the thing. Even early on in our business and what we did in product is what we knew is that you didn’t put it out there. If you didn’t start talking to people, if you didn’t start vetting your ideas with the right audience and you didn’t start to have an audience connection, then you wouldn’t be successful. It will take you a whole lot longer to get your products out or your services out into the marketplace. The sooner you make an audience connection that’s a right fit for you, the better products and services you can design for them. We didn’t intend to be in the podcast business. We built a podcast for our own business and it worked so well that people begged us to help them do theirs. I said, “I don’t want to be a coach. I don’t want to teach this because it’s not me.” At the end of the day, we said, “We’ll take on twelve of your shows, but we’ll do it for you and then you won’t have to deal with us.” They were like, “That sounds even better than teaching me what you do.”

That’s what happened. We started with twelve podcast beta group. We did that for almost a year, about nine months, and then said, “This is onto something. Let’s launch this into something bigger.” We brought on about 100 shows the next year. We’re at 250 shows now. For the most part, we do done for you services for them so they don’t have to edit their own shows and they don’t have to produce anything or do anything themselves or worry about production value and sound and all of those things. We also do videocast to podcast to blogging. We cover that full gamut. We’ve taken away a lot of tasks that they now no longer have to do. They don’t have to go and have graphics created. They don’t have to go and request and have somebody put links or remember this is going to happen.

I’m your guest on the show. At some point, you have to remember the episode aired. I need to send a message to Tracy, letting her know what those links are. Our team automatically built in an automated system that does it for our guests so that they never have to remember to do it. We keep adding on little bits and pieces to shave off these things that you shouldn’t be doing in your business and you shouldn’t be doing to produce your show because they add no value at the end of the day. Us having this conversation, that’s the value. Your listeners getting to listen to that conversation, that’s the value. What happens in between, you’re not personally adding value in it. It’s distracting from your business. What can we do to take that over and make it as cost-effective and as easy to use as possible?

If you want the money, then you focus on the impact, and the money will flow. #IncredibleLifeCreator #DrKimberlyLinert #podcastinterview Click To Tweet

That’s what we developed and done here. Also, the other thing that I don’t love, and I have been disappointed in the marketplace and we have a lot of marketing gurus and people teaching courses and stuff is that they’ve done it once and then they teach it. They aren’t doing it every single day and you’re not getting the current knowledge of how it works. We make it a practice to open a new podcast. About every six months, one of us is starting a new podcast. We’re personally experiencing how was this working, plus we’re working with all these shows that are launching every single day. We’re constantly on brute force testing. Are the algorithms still working? Is this process still working? Has it failed? Has it changed? How can we stay on top of all of these new things that are going on?

For instance, a lot of new people don’t know that iTunes launched new categories. If you didn’t pay attention to your emails, and they send you a lot of emails, if you didn’t read the fine print, you wouldn’t know that there might be a new category that you could be in and you get brand new into that category. There aren’t going to be a ton of people and competitors in there because a lot of old shows aren’t up on their show. They don’t care about it. They won’t adjust their category and they’ll be in one of the old categories. All those brand new categories are going to have wide-open space. That’s an opportunity and we can help our clients take advantage of it because we are paying attention to that. That’s what I love. It’s to make sure that my clients get their authority.

They keep it, they know where they add value and they get to keep doing what they love. That’s why we don’t have a lot of people quit podcasting. There’s pod fading, if you haven’t heard that yet, but people quit their show. You will hear it as you go into it because people quit their show. They quit their show typically at 7, 11 and 25. If they make it to 100, they usually make it over 100 before they quit. If it’s 7, 11 or 25, it was way more work than they thought it was going to be. That’s the number one reason. They got in over their heads and they didn’t understand what they were going to get into and they quit it. If it’s 100, probably their strategy and idea wasn’t quite in alignment and they can’t keep doing something they don’t love anymore. They ran out of show ideas. That’s where that happens. We have a 2% pod fading, but the industry, out of 705,000 podcasts, only 140,000 are current and has people posting new episodes every single week.

I believe that because I’ve seen podcasts. I thought, “I want some more,” and they stopped.

That’s usually what happens. They stop. They don’t tell you why.

I’m new at this is as you know, so I know that there’s a lot of work and a huge learning curve. What would be your best advice for someone who has a message they want to get out and how would they start?

This is the thing, even if your production is rough, if you’re stumbling on your questions. You’re doing Facebook Lives and turning them into podcasts. Whatever that might be, putting yourself out there is more important. Getting started is more important than anything else because you will get feedback back. The first thing people say to you is, “I love it, but would you make this show longer?” We got that early on. We were making twenty-minute shows because that was the standard advice. Twenty minutes is the average commute and you should make a twenty-minute show. They said, “We love that twenty minutes when it’s you and Tom talking, but when you’re interviewing a guest, can you make it twice as long?”

We said, “Yes, sure.” All of our interviews are 45 minutes long or up to an hour, depending on how interesting it is. We don’t watch the clock anymore. We don’t do it like that. We say, “Did we exhaust the topic and are we done? Let’s move on. Is this interview no longer interesting? Let’s move on.” We learned that because our audience said that’s what they wanted. If your audience wants something different from you, they will tell you. I interviewed a great podcaster. There’s an app called Buffer that a lot of social media people use. They started a podcast called The Science of Social Media. Early on, they were doing these hour-long shows because it was programmatic and it was common to what everyone was doing at the time.

Yet they found out that their marketing agents went, “That’s too long for us. We want ten-minute shows.” The minute they switched up their formula, their show took off. If you don’t put yourself out there, you’re not going to get the feedback you need to know what to do next. You won’t know how to fix it and know, “This is working for me and now maybe I should invest some money and get a higher production value or get some more advisors and do that.” We offer free coaching to all of our clients. Even if they spend $49 hosting with us all the way up to those that spend $4,000 or more a month with us, it doesn’t matter to us. They all get coaching and access to it because we want them to make sure that they don’t fall into the 2% in our case that don’t continue. We don’t want them to fall into that bigger percentage of not knowing what to do or how to grow. That’s important. It’s making sure that you find someplace that you’re safe, that you feel they’re not selling me more stuff. They’re making sure that I continue to be successful. They’re nurturing me in this community.

You talked about giving feedback. I’m new. As I’m starting mine, how do I get that feedback? Is it by asking questions on the podcast and getting responses? How do you know what people want?

You do have to start nurturing that community over time. Pick the place that you’re most comfortable in. Whether it’s Facebook, or LinkedIn, or Twitter or wherever you’re most comfortable in, wherever you have your biggest audience now is probably the case where you’re showing up and being authentically you already. I don’t mean this by I have 10,000 fans and you bought them or they’re international ones who are never going to communicate. I mean the one where engagement happens. People comment and share and do things with you. It could be Instagram. Wherever that is, that’s where you should put your biggest effort in pushing out your podcast initially because that’s where the audience will automatically understand that it’s okay to communicate with you here. You’re going to take the feedback. When you do it, you say, “What do you think? What should I do next?” Also, be critical on yourself. Listen to your own show. People record stuff. I’m busy, but I’ve also did it in the beginning. I know it’s okay now, but in the beginning, it was excruciating to listen to my own voice.

I have a tendency to listen to podcasts on double speed. As you can tell, I talk fast. I’m like, “I’m going to sound like a chipmunk. It’s going to be horrible. I can’t listen to that.” You don’t listen to yourself and that’s a huge mistake because you should be listening with the ears and saying, “If this is hurting my ears because of the sound or the environment or that guest was so droning on and so terrible, how did I let that happen in the moment?” Listening to it with that critical ear yourself is important. Be honest with yourself. It’s like, “Would I have listened to that? If I wouldn’t have, then fix your show.” It’s always capable of being fixed. I have a webinar that I do. It’s twelve mistakes that people make. The real thing is that we make an inward focus.

Every single one of the little things that we do wrong, whether it’s with our cover art or our intro/outro or all of those little things, our classic mistakes in a podcast that doesn’t end up succeeding. It all revolves around the idea that the show was all about me and not about my audience. That mindset right there, if you put it in the mindset of, “It is what my audience wants this to be. I’m always thinking of them. I’m improving because of them,” they will accept the fact that you went through a couple of rough episodes. You learned from it. You improve and they will give you the benefit of the doubt. They are in desperate need of good information that’s new because there are only 140,000 out there. There are seven million listeners every single day dying for new shows, new information.

How do you put yourself in that mindset of serving and giving your listeners what they want to hear?

That’s where we get into our own way. We get into our own head all the time about who we are, what we want to accomplish as sales and push. I’ve never been of that mindset because my job has always been when I’m designing products is to advocate for the consumer. No one else in that process would if I didn’t do that. For me, that design mindset has always been focused on an end-user. Whether it’s a listener or it’s someone buying something, my job was always to think that way. It’s been easier for me than most. Having a service mindset, we all want to be helpful. We want to be collaborative. Tap into that. There aren’t most people who can sit out here and do it and stay selfish and all about you for long. That’s why their shows end. You can’t keep that facade up. You can’t keep pushing them and selling and doing all of those things. You can’t keep doing that and have it work for you. You’re going to feel it because you’ll be like, “I can’t think of anything else I can sell them.” Don’t run out of that, but there’s always another way to serve them.

I’m a doctor, so I’m always advocating for my patients. I’m always the one in between.

This is the thing. You come from a service industry. You already have that in you to do it. It’s hard when we’re doing a business podcast because we want it to serve our business. At the end, if you’re focusing on them, they’re going to reward you with their business. It’s a faster path. You and I both know Wendy Lipton-Dibner, right?

Yes.

She talks about moving people to action at her events and everything. When you want to have impact, the worst thing you can do is focus on money. If you want the money, then you focus on the impact and the money will flow because the impact matters. Getting out there and testing your impact is resonating on people. They don’t care about the production value if this message was necessary. They needed this. The other part that is important is to be where they need you the most. If it’s not in their ear, then it’s not beyond video. Do what is the best interest of that audience. Where do they need you to be? For most of us, we’re serving people who are in pain or desperately need to learn something.

They need to consume it as fast as possible passively or they’re up at 2:00 in the morning, stressed out. We want to be on Google. We want to show up in search. We want to show up on iTunes. We want to show up wherever they go when they’re worried about something or they want to learn something new. We want to be in all those places, but we don’t want also to create content for every single one of those places. We want to do it once and repurpose it everywhere. That’s important. Let’s not make a job. We want to be where they are, but we also don’t want to have to do it in those individual places.

As you were speaking, what came to my mind intuitively is it’s all about trust and integrity because through integrity and you’re being straightforward and loving and caring, you’re going to give people what they need and want.

If you don’t build trust with your patients, then they won’t do what you tell them they should do. You can’t help them. You can’t heal them. You can’t change what’s going on in their lives. You can’t make a difference if you don’t take the time to build that trust with them. Anyone could dole out advice as far as they’re concerned and lots of bad people do. That’s what they follow. It’s the trust at the end of the day that you have to build. That’s where I look at this. Whenever you haven’t focused on the show itself and the people that are listening and build that trust between you and you maybe go and start taking advertisements or sponsors or whatever. The sponsors are not in alignment with that.

That’s a huge mistake. That’s usually where shows fail as well. Their audience starts dropping off because now they feel sold too with things that you shouldn’t be bringing to them. If you use them, then you should be recommending them. If you don’t use these items, then you shouldn’t be recommending them to me because I gave my trust to you and you betrayed it. That’s where the authenticity and that trust factors, those things play very high. Having that outward focus, if you start from the beginning, you’re always going to be starting at a better place.

I have learned so much from you on this short time. If someone wanted to work with you, they want to start a podcast or they have a podcast and they want to get their voice heard more efficiently, where would they reach you?

Pretty much everywhere. That’s the whole great part about where we are, but Podetize.com is our website. Podetize is where all of our services are, but we also have a podcast for podcasters because I don’t want to leave anyone behind if they feel that they can’t afford us. We have FeedYourBrand.co for Feed Your Brand Podcast. That’s for podcasters. I do a special feature on there of other podcasters. When you get up to a certain level like you’ve done 25 to 50 episodes and you’re feeling you’ve got some success, I like to feature podcasters who get above that level. I hear from them what’s making you successful. How are you increasing listeners? What are you doing? I turned that feature, which is called the Center of Influence into an Authority Magazine column. I also have a column that I write about that. It runs full circle.

We’re always providing value and it’s always free. I feel it’s important that some of this stuff has to be out there for free. It has nothing to do with the services, if you’re right for my services, you’ll know and you will have a conversation. If you’ve liked what I said, you’ll want to have a conversation with me and we’ll move forward into finding out if we’re the right fit for you. That’s simply how we operate here. We don’t push out because that’s not the right thing to do. That’s how you end up with so many people who quit this and aren’t doing it for the right reasons and for what’s best for them and their business.

Thank you so much. Thank you for all you’re contributing to the world, all the products and helping people get their voices out, which is exponentially wonderful. When you think about it, every person you help is helping how many people.

That’s my ripples, my impact, how that works. That’s what drives me every single day to making sure, to reach out, to go on other people’s podcasts, to make sure that they come on because I want those ripples to happen. I want your impact out in the world. I want your message to be shared. Mine is a vehicle for that.

Thank you for your ripple and for being on this show. I wish you luck in your journey as you continue on.

Thank you so much.

Watch the episode here:

Be Heard Through Podcasting | Tracy Hazzard | Incredible Life Creator with Dr. Kimberley LinertIncredible Life Creator
Dr. Kimberley Linert